TikTok has dramatically reshaped the digital marketing landscape, especially in Kenya and across Africa. Its unique approach to short-form video content, algorithm-driven discovery, and vibrant creator community has set new standards for how brands connect with audiences online.

In today's fast-paced marketing environment, startups increasingly adopt artificial intelligence (AI) to stay competitive. While AI...

As we move into 2025, the marketing landscape is evolving rapidly due to advancements in technology and shifting consumer behaviors. To...